Professor Judd's illusion of the deflected threads.
نویسندگان
چکیده
منابع مشابه
threads : Professor Kusum Ailawadi and Potoula Chresomales T ’ 00
KA: Promotions have developed a bad reputation among the packaged goods companies. Prior research has revealed that promotions increase sales through increased penetration attracting new users to the brand. However, the marketing community believes that this positive effect is offset by substantial erosion of brand loyalty as promotions "train" existing consumers to become price sensitive. Conv...
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ژورنال
عنوان ژورنال: Psychological Review
سال: 1900
ISSN: 1939-1471,0033-295X
DOI: 10.1037/h0066067